client testimonial

“As the founder of an early-stage e-commerce startup, I knew that great photography and videography would be critical to my success - that’s why I’m so thankful that I found Ruth!

From the very beginning, she was organized, communicative and detail-oriented. As this was my first time hiring someone to take product photography, I didn’t really know what to ask as I evaluated photographers. Luckily, Ruth helped me think through what I wanted with a detailed set of questions that really illustrated her experience and understanding.

While we were working together she always was very responsive, and she was accommodating when there were several delays on my end that pushed back our planned schedule.

The photos and videos that she delivered were amazing - everything from the product shots on a white background to lifestyle photos captured the fun but upscale look and feel that I asked for. My company sells dog treats, so it definitely doesn’t hurt that her dogs are very good looking and clearly well-trained to pose for photos.

And Ruth’s stuff didn’t just look good, it also had a huge impact on my business. I had spent months trying all kinds of different creative for the Facebook ads on my business, and it all just lost money. Then I used the videos Ruth shot, and one of them performed so well that I increased my ad budget almost tenfold and hired a contract manufacturer in order to keep up with demand. If you’re familiar with Facebook advertising, my ROAS before Ruth was about 0.7, and with a couple of ads featuring Ruth’s video, it’s hovering around 3. That’s also driven by the fact that my conversion rate increased substantially after I switched from the old photos on the site (which I had taken) to the ones she shot.

So both as a matter of opinion as well as one that is objectively borne out by the numbers, Ruth is a fantastic photographer. I would recommend her without reservation, and if you have any questions about my experience with her, I am more than happy to chat.” - Alex Willen, Founder, Cooper’s Treats